CEVI : wine tourism soon to be examined by the European Council

degustazione di vino - da Pixabay

Wine tourism arrives in Europe, so to speak. The European Parliament will soon submit an Oral Question to the European Council on this subject. This in the hope that the procedure will later lead to create a discussion during a plenary session in Strasbourg in front of all members of the European Parliament. In order to reinforce the message, in 2018 a conference on wine tourism will also be held at the European Parliament.

CEVI (the European Confederation of Independent Vinegrowers) gave its contribution to the issue and stressed that “in Europe wine tourism is hindered by bureaucratic, administrative, fiscal and legislation barriers”. So much so only a specific law can pull down these barriers. Moreover, each country has a different set of rules. For instance, in Italy wine producers who want to offer wine tourism services must choose whether to open a società a responsabilità limitata or an agritourism establishment; in France the turnover from wine tourism services cannot exceed 50,000 euros per years: once that limit is overcome, the fiscal regime will be much more expensive than the one applied in agriculture; in Bulgaria, instead, wine producers who want to pair a tasting of their wines even with just a piece of bread, are forced to get a catering license.

Given the potential of wine tourism, a decisive action on behalf of European institution is desirable. After all, according to Food Monitor 201649% of international tourists rather than choosing their destination based on cultural reasons, they chose it based on the food they’re going to eat there. 

Questo articolo è disponibile anche in: Italian

Consulente di comunicazione e marketing enogastronomico per aziende piccole e grandi. Docente presso la Scuola Superiore Sant'Anna di Pisa. l'Università di Scienze Gastronomiche di Pollenzo, lo IUSVE di Venezia e la Fondazione E. Mach. Autrice di vari volumi tra cui i manuali Marketing del vino (terza edizione 2021, Edizioni LSWR), Marketing del gusto (2015, Edizioni LSWR, con Luciana Squadrilli), e Marketing dei prodotti enogastronomici all'estero (2017, Edizioni LSWR, con Luciana Squadrilli e Rita Lauretti).

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