Internet of Things in the Vineyard – lessons from the Social Media Week Rome 2017
![Implications of Iot in Wine making](https://www.marketingdelvino.it/wp-content/uploads/2017/09/Implications-Iot-Wine-1024x683.png)
Internet of Things in the Vineyard – slides (in Italian) from the Social Media Week Rome 2017 by Slawka G. Scarso A couple of weeks ago, in Rome, the Social Media Week took place. I had been following them for a while and this year I suggested a panel on the Internet of Things in the vineyard, a topic I’m very […]
Diageo launches Decisions, a virtual reality video against drinking and driving
![diageo - decisions VR video screenshot](https://www.marketingdelvino.it/wp-content/uploads/2016/11/Schermata-2016-11-24-alle-15.47.54-1024x638.png)
The official launch, a few days ago, follows the announcement early in June. Diageo, a corporation including brands such as Smirnoff, Baileys, Johnny Walker and Guinness launched a virtual reality video called “Decisions” that aims at convincing consumers not to drink and drive. The plot The video lasts little over 4 minutes and shows three cars. In one there’s a young couple of parents […]